New

Magnetic fun with SmartMax! With the 25-piece SmartMax Power Vehicles Max Set you can build a fleet of vehicles... a fire truck, forklift, tow truc...

Bring the farm to life with the Plus-Plus BIG Farm Activity set! Perfect for small hands, this set guides kids through farm-themed activities and 3...

One shape, endless possibilities. Encourage open-ended, creative play with this colorful starter set of Plus-Plus that includes 1000 interlocking p...

Soar through the sea with the NEW Manta Ray Tube! This sleek and graceful manta ray is packed with ocean-inspired creativity and fun. With 70 color...

Dive into a world of creativity with the NEW Dolphin Tube! This adorable dolphin may be small, but it's packed with playful fun and endless buildin...

Cue Hedwig's theme and experience the magic of the Wizarding World with a playful brick-built Hogwarts Sorting Hat that's full of surprises. Once b...

Delight kids and Disney fans with a buildable jewelry box filled with surprises! Little princes and princesses might just whistle as they work to c...

Plus-Plus is one shape with endless possibilities!The 70 piece Spinosaurus tube is a great way to get started with Plus-Plus. Kids will learn to cr...

Plus-Plus is one shape with endless possibilities!The 70 piece Giraffe tube is a great way to get started with Plus-Plus. Kids will learn to create...

Plus-Plus is one shape with endless possibilities!The 70 piece Clownfish tube is a great way to get started with Plus-Plus. Kids will learn to crea...

Plus-Plus is one shape with endless possibilities!The 70 piece Llama tube is a great way to get started with Plus-Plus. Kids will learn to create i...

Plus-Plus is one shape with endless possibilities!The 70 piece Ladybug tube is a great way to get started with Plus-Plus. Kids will learn to create...

Plus-Plus is one shape with endless possibilities!The 70 piece Panda tube is a great way to get started with Plus-Plus. Kids will learn to create i...

Plus-Plus is one shape with endless possibilities!Two is better than one with Plus-Plus' NEW 70 piece Ninjas tube! Will they join forces or fight i...

These brightly colored safari animals are a wonderful introduction to magnetic discovery for toddlers. The soft animal fronts and backs click easil...

SmartMax My First Tractor Set is designed for kids ages 18 months - 5 years, offering a safe and fun introduction to magnetic discovery. Easily bui...

These brightly colored dinosaurs are a wonderful introduction to magnetic discovery for toddlers. The soft dino fronts and backs click easily onto ...

SmartMax My First Animal Train is designed for kids ages 18 months - 5 years, offering an early, safe, and fun introduction to magnetic discovery. ...

Looking for a bright way to add some sparkle to your child’s play? The Starry Night AirFort will have you feeling like your laying under the stars ...

Plus-Plus is one shape with endless possibilities!The 70 piece Mecha Bot tube is a great way to get started with Plus-Plus. Kids will learn to crea...

Click, connect, sort, stack, match... build STEAM skills at home with an en-tile-ly unique building experience! There's no wrong way to play with t...

Plus-Plus is one shape with endless possibilities!The 70 piece Astronaut tube is a great way to get started with Plus-Plus. Kids will learn to crea...

Plus-Plus is one shape with endless possibilities!The 70 piece Pig tube is a great way to get started with Plus-Plus. Kids will learn to create in ...