Since 1976, Fantasy Island Toys has been a family-owned business in Downtown Fairhope, Alabama. It was originally founded by Jeane Byrd, with the aim of offering magical experiences to all who visit. The store was then passed down to sisters, Ginger Milligan and Kathie Byrd. Ginger, who is now the Vice President of The Good Toy Group, grew the store to be what we know it as today. In 2022, the store was passed to another set of sisters, Amanda Calhoun and Stevi Bell. Both of which feel incredibly passionate about maintaining this community landmark and who believe in Jeane’s mission of offering unmatched retail experiences to all.
Mission Statement
At Fantasy Island Toys, we are on a mission to spark joy and imagination by offering a thoughtfully curated selection of toys, games, and gifts that inspire meaningful play and connection. We believe play is essential to helping children grow into the best versions of themselves—curious, confident, and kind. Whether in our beloved storefront or through our growing online presence, we are committed to delivering unmatched service, supporting our local schools and Main Street economy, and creating magical experiences for families near and far.
“For generations, we have been one of the South’s most beloved neighborhood toy stores thanks to the continued support of our customers and our community. We take pride in hand-selecting each toy to provide the best quality of play for our customers and to help children grow into the best versions of themselves. Reach out to our Toy Experts in-person or online to find your perfect, unique toy,” Amanda Calhoun & Stevi Bell.