Under $25

Does your kiddo keep asking for a pet? Get them started with Aqua Pets! These adorable, collectible characters swim, float, and truly come to life!...

Squeeze, stretch, relax! This cool new line of soft, scented Peachybbies slimes melts stress for kids and grown-ups... and it's made in the USA! Ex...

New from the creators of Taco Cat Goat Cheese Pizza: get ready for firework fun! It's a race against time as players scramble to launch their firew...

Give babies a sensory play experience that fosters visual tracking, motor development, and teaches cause and effect! The Blissful Ball is made of f...

Let's glow! Add color and character to bike rides - especially at night - with a squishy rainbow LED horn! Simply squeeze to honk and activate a vi...

Imaginations bloom in the whimsical world of Calico Critters with this ready-to-play nursery set. Little learners enjoy hours of storytelling adven...

Thinking Putty is one of our top sensory toy picks - there are so many ways to play! This pink putty has a soft, fluffy texture and smells of sweet...

Discover a cool new word game that combines skill, luck, and speed into a clever, family-friendly game that's sure to be an instant classic! Each p...

Need some help making quick decisions on the go? Clip this glittery keychain to your favorite bag for answers anywhere, anytime. Ask your question,...

Encourage early vocabulary and a love for music! Ditty Bird board books are built to last for years of interactive reading and sing-along fun. Each...

Squeeze, stretch, relax! This cool new line of soft, scented Peachybbies slimes melts stress for kids and grown-ups... and it's made in the USA! Se...

Roll, win, and avoid the bin! Roll to fill the numbered spaces on the lid while avoiding sending your dice to the dreaded dumpster. This easy-to-le...

Enter the jungle and discover a replayable EXIT game that introduces young puzzle solvers to riddle-based gameplay. On this mysterious island, jung...

Welcome to the ultimate showdown of adorableness, where you have been given the critically important (and utterly charming) mission of determining ...

Take playtime to the next level with motorbike stunts, spins, and flips... right in the palm of your kiddo's hand! The innovative design of Flip Pr...

Satisfy sensory seekers with super soft doughs that smell SO GOOD! Each gelato-inspired container of Geladough has two scented silky doughs, two pa...

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Gingie. She is an 8" snuggly cat in a sitting pose with soft...

Calling all "Wicked" fans: we have hair flair for you! Fashionistas express themselves wearing pink just like Glinda with this super sparkly headba...

Discover a sensory toy that feels like magic! It's part fidget, part flow, and totally mesmerizing. Slip it on your arm and watch it spiral, glide,...

Disney superfans get their guess on, asking up to 10 questions to determine the character on the Game Card in play. Is the character an animal? Can...

Elevate your party vibes with HITSTER, the game that challenges friends and family to arrange hit songs from the past 100 years chronologically by ...

Elevate your party vibes with HITSTER, the game that challenges friends and family to arrange hit songs from the past 100 years chronologically by ...

New from the creators of Taco Cat Goat Cheese Pizza: can you crack the code? Take turns being the Rule Keeper who chooses the rule that everyone el...