Under $25

Flappy the plush elephant helps you bond with baby by playing peekaboo! Squeeze his belly and his oversized ears flap down over his face, hiding hi...

Are you ready for some bath time basketball fun? Simply attach this cute elephant to the bathroom wall using the suction cup on the back of his hea...

Rubber ducky, you're the one! Make bathtime lots of fun with a classic yellow rubber duck... in a super 10" size! Don't worry, parents: ducky's bot...

Give babies a sensory play experience that fosters visual tracking, motor development, and teaches cause and effect! The Blissful Ball is made of f...

When it comes to your baby's teething journey, you deserve the best, and that's exactly what the Chew Cube Teething Rattle delivers. Crafted with l...

When it comes to your baby's teething journey, you deserve the best, and that's exactly what the Chew Cube Teething Rattle delivers. Crafted with l...

PLEASE FEED THE ANIMALS. He’s the biggest creature in the sea so naturally he’s worked up an appetite. Squeeze CHOMP’s tail fin and his soft, flexi...

With gleaming little eyes, a tiny embroidered smile, a lumpy blue-green-yellow body, and eight tiny feet, this soothingly soft caterpillar will inc...

Little fingers can't resist these beautiful buttons! Built safely into the sturdy ABS plastic frame are five vibrant silicone bubbles in varying s...

Each Clutch features a dimpl bubble on one end and squishy silicone textures on the other. There's green with bumps, yellow with circles, blue with...

Encourage early vocabulary and a love for music! Ditty Bird board books are built to last for years of interactive reading and sing-along fun. Each...

The #1 New York Times bestselling children's book now available as a board book! As the sun sets behind the big construction site, all the hardwork...

Discover the joy of the seasons in a book that’s indestructible!  Snowflakes on baby’s tongue––so cold! Fireflies on a summer night––so pretty! Loo...

Isabelle the plush Rainbow Stripe Soft Doll is ready for a day of play and games! Designed with a plump, cuddly form and embroidered facial feature...

Toddlers develop fine motor skills, learn about cause and effect, and giggle with glee as they explore this 4-sided activity tower! There are so ma...

Double the fun, double the play! BOP & POP is the next evolution of the beloved Krumples sensory toy, now designed with two connected pieces th...

10" Who can resist a llama this colorful and festive? From rattle to WubbaNub to blanket, Lily Llama is what's trending for baby! Baby safe sewn-in...

Little Cuties by Madame Alexander is great for those occasions where a child’s full-size baby needs to stay at home. Take baby on visits to grandpa...

Little Cuties by Madame Alexander is great for those occasions where a child’s full-size baby needs to stay at home. Take baby on visits to grandpa...

With a plush finger puppet permanently attached to the book and peek-a-boo holes in every page, this charming board book is a fun way for parents a...

Dressed in cozy floral pajamas, Lola the plush Blossom Doll is a huggable friend! Designed with soft, comforting materials and stuffed with silky p...

This exciting and reusable spiral-bound activity pad features scenes and activities with popular educator Ms. Rachel and friends on four reusable W...