Under $25

Flora the plush bunny helps you bond with baby by playing peekaboo! Squeeze her belly and her oversized ears flap down over her face, hiding her em...

Tailor-made for baby's first teeth, this unique teether-brush provides sensory satisfaction to baby's sensitive gums, lips and tongue.  Perfectly s...

1 bird-shaped roly-poly rattle made of natural wood in pastel colors for babies aged 3 months and up. As it spins, the beads inside the bird will m...

A beautifully designed manipulative rattle with an adorable, engaging cat illustration• The perfect size for small hands to easily grasp, grip, hol...

Same great features as our larger Whoozit, but small enough to tuck easily into a purse or coat pocket. Baby Whoozit is loved by babies everywhere ...

This cute bunny stacker is the perfect way to spend a rainy day! Features three different rings to stack. One even has a string tail that makes a c...

When it comes to your baby's teething journey, you deserve the best, and that's exactly what the Chew Cube Teething Rattle delivers. Crafted with l...

When it comes to your baby's teething journey, you deserve the best, and that's exactly what the Chew Cube Teething Rattle delivers. Crafted with l...

Each Clutch features a dimpl bubble on one end and squishy silicone textures on the other. There's green with bumps, yellow with circles, blue with...

Encourage Imaginative Play: The First Friends Cow is designed to spark your child's imagination and creativity, making playtime more engaging and...

Introducing the First Friends Kitten! Are you looking for the perfect companion for your little one's playtime adventures? Look no further than the...

Introducing the First Friends Policeman! Color: Multicolor Recommended Age: 1-5 years Material: Made of high-quality ABS & wheat straw Siz...

Captivate little hands and growing minds with an irresistible new sensory toy for ages 0-2+! Grabits animal friends are easy for little ones to gri...

Safe for newborns (0M+) with a lightweight, easy-to-grip design tailored for tiny handsCombines a smooth wooden center and soft rubbery spikes for ...

Hop on the bus and sing along to a favorite song in a book that’s indestructible! How do the wheels on the bus go? Round and round!What sound do th...

Captivate and soothe babies with a mesmerizing sensory toy. The Baby Calm Down Bottle comes prefilled with sparkles and water and is totally sealed...

Features an adorable momma and baby kangaroo pair. Baby kangaroo is a finger puppet! Embossed tin. Plays "Pop Goes the Weasel".

Toddlers develop fine motor skills, learn about cause and effect, and giggle with glee as they explore this 4-sided activity tower! There are so ma...

Double the fun, double the play! BOP & POP is the next evolution of the beloved Krumples sensory toy, now designed with two connected pieces th...

10" Who can resist a llama this colorful and festive? From rattle to WubbaNub to blanket, Lily Llama is what's trending for baby! Baby safe sewn-in...

Discover the Magic of Munch Mitt. Malarkey Kids believes that parenting should be a joyful experience, and that's why they're proud to introduce th...

Introducing the Munch It Blanket: Where Comfort and Teething Meet Malarkey Kids believes that every baby deserves the utmost comfort and care durin...

Kids will have a great time keeping the beat with these soft and colorful cloth-covered bongo drums! Flip a switch to play in drum mode (pat the dr...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous banana-shaped teether. Kids can play with it as they grow: use a...