Pretend Play

Meet Lumi! She has curly hair and loves her friends. When Lumi gets placed in water, she'll "glo" purple and instantly come to life! Each Pal typic...

Ready to let imaginations take flight? Roger that! The Jet Pilot Interactive Dashboard features lights, buttons, switches, and sounds to keep kids ...

Something very special is rolling into make-believe play! This rolling wooden snack cart has a sliding top just like the real thing, letting kids i...

Dive into a world of underwater enchantment with our Misty Mermaid Dress! This mesmerizing ensemble is crafted to turn every little one into a sea ...

Unlock the secrets of adventure with Neato! Spy Eye. This interactive toy allows kids to explore their surroundings with a fun, spy-themed twist, f...

Create fabulous hairstyles all year round with a pretend play salon set in pastel hues of lavender and turquoise. Hiding inside the gorgeous floral...

Sound the alarm, and off you go. Fighting fires has never been so heroic, and so much fun! Set includes coat, helmet, axe, extinguisher and badge. ...

Looking for a bright way to add some sparkle to your child’s play? The Starry Night AirFort will have you feeling like your laying under the stars ...

Stay in constant contact with your fellow secret agent while you shadow suspects and stake out crime scenes using your Spy Walkie-Talkies. These ha...

Little learners run their own grocery store and practice money management with this realistic cash register! Figure out the total using the solar-p...

What sweet treats will you be cokin' up today? Crack the hook-and-loop egg into the bowl. Pour in some baking mix and stir it up with the mixer - w...

This set of temporary tattoos includes bats, spiders and superhero emblems made with a glitter finish to reflect beautifully on the skin! Our tempo...

Enter a magical realm with Toysmith Jar Full of Fairies. Each jar contains a delightful assortment of fairy figures, perfect for enchanting play an...

For kids who love building, tinkering, or simply helping out in the garage, grab this perfect kit to kickstart their maker journey. The SparkJump K...

Our golden rose princess dress was such a success that we are now introducing a pink rose princess dress! This dress is accented with gold trim, sh...

Here's the "tea": this rainbow fairy set is a magical pick for pretend play! Serve up memorable pretend play fun at picnics and tea parties with do...

Preschoolers develop problem solving abilities and build fine motor skills with an interactive playboard! Kiddos learn how to open and close differ...

Pretend play as the pet owner, groomer or veterinarian. Includes plush puppy and all the necessary medical and grooming accessories! Take your pupp...

Choosing a dress that is both fashionable and fairy fun can be hard for your little princess. Our Pink Butterfly Dress is the answer you're looking...

Our golden rose princess dress was such a success that we are now introducing a pink rose princess dress! This dress is accented with gold trim, sh...

Little dreamers enjoy pretend play with princess pampering! Unzip this pretty pink case to find 10 wooden unicorn-themed accessories. Kiddos love t...

Travel entertainment at its best: doodle, color, puzzle, and play, all in one fold-out kit! The magnetic construction play scene opens up to reveal...

Happy Birthday! A delicious cake to be decorated and shared at your birthday party. Inside this lovely wooden box, you'll find 8 accessories and 4 ...