Pretend Play

Your little farmer will have a blast with this fun farm tractor! The Fun Time Tractor comes with a farmer and five animals that all make realistic ...

Four pairs of play shoes in one stylish set! These high-quality dress-up shoes are made to fit comfortably, look great, and last for years. With fo...

Let your inner creative princess out! This Color in princess cape provides hours of fun to keep your little one busy with a large castle and prince...

Fresh from the farmer's market! Kids can carry all the wooden fruits and veggies in the bright green basket like they're shopping for the perfect i...

This six-piece play set gives kids all the housekeeping tools they need to keep it clean! Sized just for kids and built to last, the broom, mop, du...

Ding Dong! Fun is at the door of this soundly-built wooden doorbell house. Four electronic doorbell sounds, four unique locks with matching keys, a...

Our Oh So Fun! Cash Register comes loaded with features that encourage imaginative play all while making real-world money and math skills add up—ch...

This play set features shiny stainless steel cookware Mom and Dad would envy! Generously sized for a more realistic look and feel, the colander and...

If you're raising a future James Bond or Sherlock Holmes, your young secret agent needs the high-tech help of a secret voice recorder. Spies strap ...

Clever tweens proudly build their own money safe and use it to stash their treasures! Perfect for kids who like science kits and knowing how things...

Set the secret code, stash your treasures, and sleep well knowing they're secure! Siblings learn to respect others' privacy with this cute pink saf...

Dive into a world of underwater enchantment with our Misty Mermaid Dress! This mesmerizing ensemble is crafted to turn every little one into a sea ...

Turn schooltime into playtime with this multi-activity set that encourages language and math learning, spatial reasoning, memory skills, imaginativ...

We redesigned our classic velour Forest Fairy Tunics. Our new dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that wi...

Bring your little one’s fairy tale dreams to life with the Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers, inspired by the eleganc...

Young farm fans build fine motor skills while using a realistic working drill to screw tractor scenes together! The big, chunky pieces are safe for...

Fire up the imagination while firing up this pretend play BBQ with all the "fixins" for a fantastic feast! The 20-piece wooden food set includes gr...

The doctor is in! A thermometer, a finger oximeter, an otoscope, a reflex hammer, a stethoscope with real heartbeat sounds, a box of bandages, a sy...

Create fabulous hairstyles all year round with a pretend play salon set in pastel hues of lavender and turquoise. Hiding inside the gorgeous floral...

Make their dreams of being a fairy come true with this whimsical dress up set that makes everything more magical: dancing, birthday parties, Hallow...

All your stuff fits in the 8 x 6 inch beauty case with hinged door, secure latch and a convenient carrying handle. Helps develop imagination, role ...

Here's the "tea": this rainbow fairy set is a magical pick for pretend play! Serve up memorable pretend play fun at picnics and tea parties with do...

Create a top-of-the-line, 360-degree security zone in your room! Secrets have never been safer than with this Spy Labs security system. Activate th...