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Celebrate fashion and 75 years of Disney's Cinderella with fans aged 9 plus. This Cinderella's Dress (43266) LEGO Disney Princess building kit feat...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Solve these fun STEM challenges one pixel at a time! Inspired by the pixel art look of Minecraft and retro 8-bit video games, this set helps kids b...

Shake up game nights with a picture matching dice game that's fun for the whole family. Yes, really - customer reviews say it's fun for Big Stinker...

Fun, fast-paced and frantic: the next level of fun with Spot It is here! It's easy to learn and play in just 15 minutes - perfect entertainment for...

Sensory toys, putty, and DIY: three trends meet in one mash-tastic activity kit! The power of creation is in your kiddos' hands as they make their ...

Tabbie the Striped Wild Cat Soft plush toy is a little ball of energy! With her striking coat of soft, plush fabric in a gray striped tabby patter...

Travel entertainment at its best: doodle, color, puzzle, and play, all in one fold-out kit! The magnetic construction play scene opens up to reveal...

Delight Hello Kitty fans with the mesmerizing clicks and shape-shifting patterns of this special edition Shashibo! Available in three unique design...

All aboard for imaginary play adventures, at home or on the go! All the play parts fit inside the train station, making it easy to take in the car,...

Scratch your way to screen-free entertainment this summer with Snoopy and Peanuts friends! Great for road trips, quiet art time, or anywhere boredo...

Turn paint by numbers into a magical adventure with this sweet and smart coloring kit. Empower beginner painters to create 2 playful masterpieces a...

Snoopy to the boredom busting rescue! Discover hours of screen-free entertainment with Snoopy, Charlie Brown, and their Peanuts friends. This 60-pa...

Introducing a new way to play with Plus-Plus on the go: Puzzle by Number! This travel-friendly, flippable pad guides kiddos through creating 6 desi...

One shape, endless possibilities. Encourage open-ended, creative play with this 240-piece starter set of Plus-Plus! Kids learn to create in 2D or 3...

Use your nose to find ingredients and complete recipes in four easy steps: scratch, sniff, guess, and match! Identify scents from scratch-and-sniff...

Rubber ducky, you're the one! Make bathtime lots of fun with a classic yellow rubber duck... in a super 10" size! Don't worry, parents: ducky's bot...

Feed your need for squish! Grab this color-changing marshmallow NeeDoh and watch its toasty transformation as it darkens in the sun. Mellow out: sq...

Unlimited... these markers are... unliiiimited! If your young artist is feeling limited by markers that won't layer color in a satisfying way, here...

Turn your pool into a colorful tropical reef so your kiddos can learn to swim with fishies! As soon as they're submerged in water, these life-like ...