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Shake up game nights with a picture matching dice game that's fun for the whole family. Yes, really - customer reviews say it's fun for Big Stinker...

Sensory toys, putty, and DIY: three trends meet in one mash-tastic activity kit! The power of creation is in your kiddos' hands as they make their ...

Discover the ultimate new way to throw, catch, and have a blast with family and friends. The Javelin is like a football, baseball, and frisbee... b...

Introducing a new way to play with Plus-Plus on the go: Puzzle by Number! This travel-friendly, flippable pad guides kiddos through creating 6 desi...

One shape, endless possibilities. Encourage open-ended, creative play with this 240-piece starter set of Plus-Plus! Kids learn to create in 2D or 3...

Use your nose to find ingredients and complete recipes in four easy steps: scratch, sniff, guess, and match! Identify scents from scratch-and-sniff...

Rubber ducky, you're the one! Make bathtime lots of fun with a classic yellow rubber duck... in a super 10" size! Don't worry, parents: ducky's bot...

Unlimited... these markers are... unliiiimited! If your young artist is feeling limited by markers that won't layer color in a satisfying way, here...

This super squishy Strawberry Bubble Tea is so cute we can't decide if we want to drink it up or just squeeze it really hard! All 11" of this boba ...

Dazzle and delight kiddos who love glitzy fashion and collectibles! Bejeweled Twisty Petz are adorable, sparkly, beaded animals that magically tran...

Crafty teens and tweens create stackable bracelets that bring all the bright, happy vibes this summer. Perfect for accessorizing any festive outfit...

This memory game has a deliciously collaborative spin! Join forces with other players, turning over food wedges to match pairs of tasty foods and f...

Aspiring architects and future exterior designers can practice their skills and bring their dream backyards to life with this hands-on introduction...

Don't get it twisted: use your noodle to solve all the challenges in this new IQ game! Designed in a compact format with lid to take and play where...

Load up hours of pretend play with a camper van that's ready for wilderness adventures! Perfect for vehicle-obsessed kiddos, this 1:16 scale "Adven...

Make this summer unforgettable: help kids capture special memories and start epic scrapbooks using this cool new Sugar Crush–styled digital camera....

Challenge tweens and teens to become trick shot masters of mad, rad, magnetic action! This set features ramps, rebounders, rings, a tunnel, and a m...

When baby reaches for your cell phone, hand them PlayTab Go instead! A compact, travel-ready version of our favorite new modular sensory toy, it co...

Baby shark, doo doo doo doo doo doo! This soft baby doll plush is a fin-tastic gift for summer newborns. An innovative spin on soft dolls, this snu...

Dog lovers of all ages want to boop Darby on the nose! With soft, fluffy brown fur and a tan patch on his chest, this 16" plush pup perfectly captu...

Unleash your child's inner artist with the ultimate airbrush tool designed for young creators! Airbrush art is a hot trend right now, and this easy...

OK so a lava lamp is cool... but a jellyfish mood light that's also a bluetooth speaker is even cooler! This 10" lamp creates the perfect soothing ...

Babies go bananas for these monkey-shaped teethers! Each pack comes with 6 colorful HangaTangs made of textured food-grade silicone. Their hands an...

Satisfy hungry imaginations with the push of a button! We love the early learning skills and endless play possibilities of this battery-free wooden...