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Welcome to the ultimate showdown of adorableness, where you have been given the critically important (and utterly charming) mission of determining ...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

Does your kiddo keep asking for a pet? Get them started with Aqua Pets! These adorable, collectible characters swim, float, and truly come to life!...

Double the fun, double the play! BOP & POP is the next evolution of the beloved Krumples sensory toy, now designed with two connected pieces th...

Let their creativity shine! Artistic kiddos design shimmery artworks using 10 metallic brush tip paint markers on a black paper pad. It's easy to c...

   Yoto says: Perfect for all your audio adventures! Personalize your Yoto Mini and protect it from the wear and tear of daily life. Adventure Ja...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous banana-shaped teether. Kids can play with it as they grow: use a...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous apple-shaped teether. Kids can play with it as they grow: use as...

Discover a cool new word game that combines skill, luck, and speed into a clever, family-friendly game that's sure to be an instant classic! Each p...

Get the party started and prepare to laugh: this fast, fun game requires no musical talent and only takes about 20 minutes to play a round. Grab a ...

Join a band of daring adventurers on a quest to retrieve four sacred treasures hidden beyond the doors of a mystical light tower. Work together in ...

Tweens and teens will squeal over this adorable DIY miniature kit, building a tiny papercraft cabin with 4 fuzzy bears. Crystal clear instructions ...

Unleash your young artist's creativity with the Kaleidoscope 12 Jumbo Multi-Colored Prism Pencils! Each pencil features a unique, vibrant pattern o...

Doodle anywhere, any time with this easy-grip doodle board. More eco-friendly than a pad of paper and more adorable than a dry erase board, Rawry t...

The clippable, collectible kids doodle board Perfect for keeping kids occupied with doodles and games. Rubber clip attaches to book bags, lunch...

Doodle anywhere, any time with this easy-grip doodle board. More eco-friendly than a pad of paper and more adorable than a dry erase board, Lilly t...

OK so lava lamps are cool... but a volcano mood light is even cooler! This 9.25" x 3.9" lamp creates the perfect soothing ambience for a desk or as...

Flappy the plush elephant helps you bond with baby by playing peekaboo! Squeeze his belly and his oversized ears flap down over his face, hiding hi...

Come one, come all! The mini-magicians' competition is about to start! Do you see the toys, the image tiles, and the red magic scarf? Grab a seat a...

Dazzle and delight kiddos who love glitzy fashion and collectibles! Bejeweled Twisty Petz are adorable, sparkly, beaded animals that magically tran...

100% polyester Back pocket Fabric covered waistband Machine washable Available in children's sizes (XS (4/6), Small (6/8), Medium (10/12), Larg...

This memory game has a deliciously collaborative spin! Join forces with other players, turning over food wedges to match pairs of tasty foods and f...

Classic handheld water game!Remember the WHOOSH? Well, it's back — and updated for extended play value! Just add water to re-live the classic fun f...