Discover what’s new and trending! Our New Toys Collection is packed with the latest must-have toys kids are loving right now. From exciting playsets to creative surprises, these fresh arrivals are perfect for staying ahead of the fun.
Imagination rules in the Magna-tiles kingdom! Creative kiddos explore fairy tale adventures as they click together sparkly magnetic tiles to build ...
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Cayenne the Phoenix has risen from the ashes! Cayenne hails from a far away land full of magic, myth and legend and she would love to find a new ho...
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Bring forth peace and tradition with this iconic symbol of leadership, made of multi-layered foam. Use the shield for defense against all who would...
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Now a musical on Broadway and streaming on Netflix!Matilda is a sweet, exceptional young girl, but her parents think she’s just a nuisance. She exp...
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When you're as new to the world as Lucian, Douglas' Soft Green Dragon stuffed animal, everything is full of magic and wonder! Douglas has selected ...
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There's no denying that the Platypus is a unique species, but Allie the Soft Platypus takes that uniqueness to another level! With decadently soft ...
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The three friendly Axolotls are at home in BAYALA® and live there in Meamare. You can see that they are magical – or have you ever encountered norm...
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This collectable hardcover edition will feature a beautiful cover and deluxe packaging, including peach-colored interior text and illustrations! Fr...
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This collectable hardcover edition will feature a beautiful cover and deluxe packaging, including plum-colored interior text and illustrations!From...
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Meet Salty The Shrimp—your new cuddly sidekick with the sweetest little personality. Soft, snuggly, and full of charm, he’s ready for playtime, be...
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NATIONAL BESTSELLER • Grab your backstage pass to Netflix’s Academy Award-winning animated film KPop Demon Hunters with this glossy full-color post...
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Meet the Marshmallow Unicorn Foal, the pastel-colored sweetie of the BAYALA® world. With swoops of pink, peach, blue and green, her coat and mane a...
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On Sale
Introducing the Playper Curious Kingdom: Catapult Playset. Just Pop, Build and Play – a new planet-friendly educational kids toy that provides endl...
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Paint a magical world with stickers (including glitter stickers)! Paint by Sticker Kids: Unicorns & Magic includes everything kids need to cr...
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Kid's imaginations explode when they add their own color to this top-quality book full of all things magical. For ages 3-10 yrs, from OOLY.
