Discover what’s new and trending! Our New Toys Collection is packed with the latest must-have toys kids are loving right now. From exciting playsets to creative surprises, these fresh arrivals are perfect for staying ahead of the fun.
Proof that the best things in life are sweet (and sparkly... and pink)! Add this charm to any CHARM IT! bracelet or necklace and customize her coll...
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A duo of cheerful rings bursting with color! Each set includes two adjustable floral rings that sparkle with sunshine and smiles.
These macarons are always ready to add one more buddy and your CHARM IT! girl is the perfect candidate!Add this charm to any CHARM IT! bracelet or ...
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Outfit your bike or scooter in style! The Bike Airplanes propeller spins as you ride! Made of plastic.
Retro toy soldiers just like you remember! Contains two armies of classic toy soldiers. 60 pieces in all.
Squish them, twist them, can’t resist them! Get ready to squeeze up some fun with Gabby and friends with the NEW Gabby’s Dollhouse Mash’Ems Series ...
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Pixigems are magical good luck charm stickers! Each sparkly Pixigem has a unique power that brings good luck and positive vibes. Collect them, shar...
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Pixigems are magical good luck charm stickers! Each sparkly Pixigem has a unique power that brings good luck and positive vibes. Collect them, shar...
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Pixigems are magical good luck charm stickers! Each sparkly Pixigem has a unique power that brings good luck and positive vibes. Collect them, shar...
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Our boutique collection boasts a meticulously curated selection of necklaces, bracelets, headbands and hair accessories.
Glitter sprinkles with a cherry on top are just the icing on this cupcake!Add this charm to any CHARM IT! bracelet or necklace and customize her co...
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This blue-haired mermaid is here to make some waves!Add this charm to any CHARM IT! bracelet or necklace and customize her collection!Product Featu...
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Elevate your little one's style with our Pearly Pastel Bracelet and Necklace Set – a delightful set features a string of light pink beads, exuding ...
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Pixigems are magical good luck charm stickers! Each sparkly Pixigem has a unique power that brings good luck and positive vibes. Collect them, shar...
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Pixigems are magical good luck charm stickers! Each sparkly Pixigem has a unique power that brings good luck and positive vibes. Collect them, shar...
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Put a smile on your little one's face with Great Pretenders Boutique Sweetheart Necklace
Welcome to the magical world of Sam and Julia: expand the storytelling possibilities of these plush mouse friends! Each individually sold matchbox ...
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On Sale
Curious kids have a blast learning how projectiles work and building their own catapults, slingshots, and crossbows with this kit. Following the gu...
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Spread the love with this Gold Jar of Hearts Shaker charm sealed with XOXOs!Add this charm to any CHARM IT! bracelet or necklace and customize her ...
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Who wants some hedgehugs and kisses? This gold glitter hedgehog is too cute and ready to cuddle!Add this charm to any CHARM IT! bracelet or necklac...
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On Sale
Spread the love with Little Blue Truck—a perfect Valentine's Day read-aloud in this best-selling series!"Beep!" said Blue. "Happy Valentine's Day!"...
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On Sale
Grow your own mini Christmas tree! A thoughtful gift for nature-loving kids and kidults, everything's included to plant and care for a tiny pine tr...
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