New & Trendy Holiday 25

Become a professional clay artist! This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking ...

A modular sensory toy, PlayTab is a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveries, and audi...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

Delight pranksters and make farts even funnier with these self-inflating plush whoopie cushion monsters that smell so good. Get ready to giggle, sq...

Treat fidgety fingers to something new: classic computer keyboard keys that light up when pressed, on a keychain! This fun and engaging sensory toy...

Let the creativity flow with air-powered play! Here are 3 of our top reasons we love Air Toobz: 1. It teaches science - kids explore physics as the...

Help children develop their nurturing skills with baby doll caretaking. These two 15-inch baby doll twins are perfectly sized to be cradled in a yo...

Paint the night with color and light! Create magical illusions with Wandini Glow.0, an awe-inspiring, levitating LED wand! Whirl, swirl, and twirl ...

Thinking Putty is one of our top sensory toy picks - there are so many ways to play! This pink putty has a soft, fluffy texture and smells of sweet...

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Gingie. She is an 8" snuggly cat in a sitting pose with soft...

Help little ones take care of their baby doll the way you take care of them! Make-believe moms and dads will love putting their favorite baby doll ...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with four soft, poseable white rabbits with b...

Set the secret code, stash your treasures, and sleep well knowing they're secure! Siblings learn to respect others' privacy with this cute pink saf...

Thinking Putty is one of our top sensory toy picks - there are so many ways to play! This pink putty has a soft, fluffy texture and smells of sweet...

Level up family time with Popdarts: an extremely fun new game using silicone suction cup darts! This Pro Pack is built for competitive play and tri...

Level up family time with Popdarts: an extremely fun new game using silicone suction cup darts! This Rookie Pack is the best way to get started. At...

Inspire hours of imaginative, nurturing play indoors or outdoors! Teach responsibility as kiddos bring their dolls, stuffed animals, or toys on adv...

Early learners enter a world of endless storytelling possibilities with stacking cubes and adorable animals! This beautiful set of 6 different size...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery enjoy hours of pretend play ...

Roll into active outdoor play with EzyRoller! This multi-award winning ride-on toy is propelled by wiggling feet back and forth. Kids ages 4+ learn...

Encourage motor skill development and promote imaginative play for kiddos ages 1-5 with this push-and-go motorized recycling truck. Interactive pla...

Load up hours of pretend play with a realistic 6-wheel recycling truck! Early learners spend hours of imaginative play time pretending to be "real ...

Tiny T. Rex has a HUGE problem. His friend Pointy needs cheering up and only a hug will do. But with his short stature and teeny T. Rex arms, is a ...

Step into a world of pawsome play! This adorable 13-piece magnetic tile building set invites cat lovers to unleash their creativity as they design ...