Imaginative Play

Amuseables Boiled Egg Graduation can't wait to celebrate! With super-soft fur in cream and yellow, and a cotton mortarboard with golden tassel, thi...

Squish them, twist them, can’t resist them! Get ready to squeeze up some fun with Gabby and friends with the NEW Gabby’s Dollhouse Mash’Ems Series ...

Create a top-of-the-line, 360-degree security zone in your room! Secrets have never been safer than with this Spy Labs security system. Activate th...

​Barbie® doll knows the way to be one's best is to give yourself the best care! These doll and accessory sets celebrate her favorite ways to rechar...

Stay in constant contact with your fellow secret agent while you shadow suspects and stake out crime scenes using your Spy Walkie-Talkies. These ha...

The Giganotosaurus looks very similar to the T-rex. Both were dreaded hunters, had very short arms, walked on two legs and had a large skull. Howev...

Our best-selling assortment of small dolls is getting an exciting refresh this season, with new fashions and hairstyles for most of the characters....

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him 'The Teddy Bears' Picnic' or maybe ju...

Enter a magical realm with Toysmith Jar Full of Fairies. Each jar contains a delightful assortment of fairy figures, perfect for enchanting play an...

Future engineers build a lightning-fast race car powered by nothing but air... no batteries or electric motor required! Curious kids get hands-on w...

A Douglas plush puppy is an heirloom, with enough character and quality to be a best friend for years to come. Bernie, the Beagle, is 14" long, bea...

Celebrate the 65th anniversary of Barbie with this commemorative Barbie doll! She rocks a pink and white striped dress accented by a black bow deta...

RAINBOW MONSTER

Tee off with Amuseable Sports Golf Ball. Soft and squishy in textured white fur, this dinky darling gives a cordy thumbs up and is all smiles under...

Everything about the Jungle Dragon looks dangerous. Its mighty green wings are covered with spikes and even its tail is covered in nasty, pointed t...

The Ice Giant figurine is part of the ELDRADOR® CREATURES theme world and is a worthy foe for the Lava Smasher (item no. 70145) and Stone Monster (...

Freckly, friendly and fresh from the bakery, Amuseable Pretzel is knotty but nice! This squishy silly is golden brown, with cocoa cord boots and st...

The iconic Melissa & Doug giraffe was given a festive makeover to celebrate Melissa and Doug's 35 years of sparking colorful imaginations! The ...

Smudge Bear is ready to snooze. It's no surprise that this teddy bear gives a great hug, with silky soft fluff in shades of honey,and podgy trumpet...

Amuseables Egglantine Egg on Toast is the breakfast of champion cuddlers. A fluffy egg fried sunny side up with bright, smiling yolk sits atop a pe...

If you're raising a future Sherlock Holmes, your young detective needs all the tools of the trade. Help them crack the case on any mystery with thi...

Excavate and animate! Bring your construction truck to life by the simple press of a button. Hit the transform button and watch your truck turn int...