Hot Focus

Super cute and sparkly, this Unicorn Lip Balm Set brings a rainbow of flavors to lip care. Includes four flavors: grape, strawberry, orange, and pe...

This musical jewelry box brings a twirling ballerina and a heart-shaped mirror to any vanity. Watercolor base with ballerina, star, and flower deta...

Make this summer unforgettable: help kids capture special memories and start epic scrapbooks using this cool new Sugar Crush–styled digital camera....

This unicorn-themed set pairs sparkling eyeshadow with color-changing "moody" lipsticks for a full pretend glam look. Eyeshadow palette and mood-sh...

This squishy capybara journal set inspires creative kids to express themselves with a soft, tactile cover and sweet matching accessories. Includes ...

This rainbow carry-all keeps a full pretend makeup collection organized and ready to go. Rainbow-themed cosmetic carrying case How to use: pack it ...

This flower-dream aura mist adds a light, dreamy scent to any pretend-glam routine. Floral-scented body mist How to use: spritz on for a light, fre...

This bow-themed stick-on set adds a quick, no-mess pop of style anywhere it's needed. Bow-themed stick-on accessory sheet How to use: peel and pres...

This cherry-themed sketching set gives creative kids everything they need for a sketching session. Includes a sketch pad, 3 pencils, an eraser, a p...

This cherry-print mini luggage case is a fun way to pack up a full pretend-makeup collection. Mini luggage-style case with cherry print How to use:...

These press-on nails come with a fashionable ring attached, so there's no glue required. Includes 20 3-dimensional press-on nails and 1 adjustable ...

Shine like a fashion star with this full makeover cosmetic set. Includes 1 acrylic reusable case, 2 scented water-based nail polishes, 1 eyeshadow ...

This ballerina-themed set pairs eyeshadow with color-changing "moody" lipsticks for a full pretend glam look. Eyeshadow palette and mood-shifting l...

This multifunction pencil case brings nostalgic 90s-style fun to back-to-school with pop-open surprise drawers. Double-sided pencil case with four ...

This stylish butterfly-print diary keeps private thoughts safe with its own lock and key. Includes 1 diary, 1 lock, and 2 keys How to use: write, d...

This rainbow-themed cosmetics set adds a colorful shine to any pretend-glam routine. Rainbow-themed cosmetics and accessories How to use: apply, bl...

This crossbody bag with an adorable heart mirror accessory is the cutest accessory for any little fashionista. Handbag measures approximately 6" x ...

Revv up smart money saving habits with the Race Cars Digital Safe, featuring racing designs like wheels, medals, trophies, and more. This playful b...

The Hot Focus Vibe Buds - Bowtiful are so cute and fun! They make the perfect gift. Treat yourself (or someone else) to a little bit of joy with t...

This sweets-themed beauty set is a fun way to play makeup artist. Sweets-themed cosmetics and accessories How to use: apply, blend, and play makeup...

This dinosaur-shaped pen makes writing playful for young dinosaur fans. A fun, dinosaur-shaped writing pen How to use: use it just like a regular p...