Holiday 25 New and Trendy

Thinking Putty is one of our top sensory toy picks - there are so many ways to play! This pink putty has a soft, fluffy texture and smells of sweet...

Stocking stuffer alert! Give the gift of cleaner computer keyboards, dust-free desks, and crumb-free car seats with this USB-powered itty bitty vac...

Level up family time with Popdarts: an extremely fun new game using silicone suction cup darts! This Pro Pack is built for competitive play and tri...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with four soft, poseable white rabbits with b...

Set the secret code, stash your treasures, and sleep well knowing they're secure! Siblings learn to respect others' privacy with this cute pink saf...

Encourage young artists' creativity with this all-in-one watercolor travel set. Unsnap the carry case to find a 4" x 6" stand-up watercolor easel p...

Your family's new favorite card game is here! An addictive new game for ages 8+ (and especially adults), players press their luck as they race to s...

Level up family time with Popdarts: an extremely fun new game using silicone suction cup darts! This Rookie Pack is the best way to get started. At...

IQ Pentagon brings a new geometric angle to the puzzle-solving fun of the IQ series. Players must fit a full set of uniquely shaped pieces into the...

Don't get it twisted: use your noodle to solve all the challenges in this new IQ game! Designed in a compact format with lid to take and play where...

Paint the night with color and light! Learn impressive juggling and spinning tricks using a set of glowing LED Poi attached to finger-loop leashes....

Inspire hours of imaginative, nurturing play indoors or outdoors! Teach responsibility as kiddos bring their dolls, stuffed animals, or toys on adv...

Bring your little one’s fairy tale dreams to life with the Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers, inspired by the eleganc...

Ernie's powerful push-and-go motorized engine gets him to emergencies in no time at all. Place his fireman Play Friend in the bucket, and extend an...

It's a bird! It's a plane! It's an LED disc drone! Easy enough for beginner drone operators to use but still fun for experienced fliers, this durab...

Early learners enter a world of endless storytelling possibilities with stacking cubes and adorable animals! This beautiful set of 6 different size...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery enjoy hours of pretend play ...

Get tweens and teens moving with freestyle kick ball - cleverly designed for full-bodied fun on the go. Slide the FootzyBall clip onto your waistba...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Roll into active outdoor play with EzyRoller! This multi-award winning ride-on toy is propelled by wiggling feet back and forth. Kids ages 4+ learn...

Does your kiddo keep asking for a pet? Get them started with Aqua Pets! These adorable, collectible characters swim, float, and truly come to life!...

Encourage motor skill development and promote imaginative play for kiddos ages 1-5 with this push-and-go motorized recycling truck. Interactive pla...

Check out our new favorite STEM activity for curious kiddos! Ages 6+ use the crystal clear instructions to build a durable mini pinball game in abo...

Load up hours of pretend play with a realistic 6-wheel recycling truck! Early learners spend hours of imaginative play time pretending to be "real ...