Holiday 25 New and Trendy

Mix and match your discovery! A modular sensory toy, PlayTab lets you build a unique experience packed with fine motor challenges, visual fascinati...

Become a professional clay artist! This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking ...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

Delight pranksters and make farts even funnier with these self-inflating plush whoopie cushion monsters that smell so good. Get ready to giggle, sq...

Let the creativity flow with air-powered play! Here are 3 of our top reasons we love Air Toobz: 1. It teaches science - kids explore physics as the...

Help children develop their nurturing skills with baby doll caretaking. These two 15-inch baby doll twins are perfectly sized to be cradled in a yo...

Thinking Putty is one of our top sensory toy picks - there are so many ways to play! This pink putty has a soft, fluffy texture and smells of sweet...

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Gingie. She is an 8" snuggly cat in a sitting pose with soft...

Help little ones take care of their baby doll the way you take care of them! Make-believe moms and dads will love putting their favorite baby doll ...

Thinking Putty is one of our top sensory toy picks - there are so many ways to play! This pink putty has a soft, fluffy texture and smells of sweet...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with four soft, poseable white rabbits with b...

Set the secret code, stash your treasures, and sleep well knowing they're secure! Siblings learn to respect others' privacy with this cute pink saf...

Encourage young artists' creativity with this all-in-one watercolor travel set. Unsnap the carry case to find a 4" x 6" stand-up watercolor easel p...

Inspire hours of imaginative, nurturing play indoors or outdoors! Teach responsibility as kiddos bring their dolls, stuffed animals, or toys on adv...

Bring your little one’s fairy tale dreams to life with the Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers, inspired by the eleganc...

Ernie's powerful push-and-go motorized engine gets him to emergencies in no time at all. Place his fireman Play Friend in the bucket, and extend an...

Early learners enter a world of endless storytelling possibilities with stacking cubes and adorable animals! This beautiful set of 6 different size...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Encourage motor skill development and promote imaginative play for kiddos ages 1-5 with this push-and-go motorized recycling truck. Interactive pla...

Pookie the Mini Soft Pomsky is the perfect blend of fluffiness and charm, capturing the adorable features of this beloved hybrid breed in a tiny, c...

Load up hours of pretend play with a realistic 6-wheel recycling truck! Early learners spend hours of imaginative play time pretending to be "real ...

Tiny T. Rex has a HUGE problem. His friend Pointy needs cheering up and only a hug will do. But with his short stature and teeny T. Rex arms, is a ...

Step into a world of pawsome play! This adorable 13-piece magnetic tile building set invites cat lovers to unleash their creativity as they design ...

Young farm fans build fine motor skills while using a realistic working drill to screw tractor scenes together! The big, chunky pieces are safe for...