Holiday 25 New and Trendy

Mix and match your discovery! A modular sensory toy, PlayTab lets you build a unique experience packed with fine motor challenges, visual fascinati...

Little fingers can't resist the flexible, textured cords and easy to hold grips of this colorful activity toy! Babies and toddlers love pulling Zip...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

A modular sensory toy, PlayTab is a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveries, and audi...

Help children develop their nurturing skills with baby doll caretaking. These two 15-inch baby doll twins are perfectly sized to be cradled in a yo...

Grab this box of 3 NeeDoh Fuzz Balls to relieve stress, practice mindfulness, and improve focus during your next Zoom meeting... or any time! Featu...

Ready to race? Let's glow! An impressive gift for vehicle-obsessed kiddos, this race car set has over 11' of flexible glow-in-the-dark track. We lo...

Cleanup on aisle 3! Oh wait, it's just a groovy, squishy, sensory Sploot Splat fidget toy. Delight sensory seekers with a groovy 3.2" fidget that o...

Add some sparkle to your life with a NeeDoh Groovy Jewel! This dazzling 2.5" gem has a super sparkly jelly filling that provides satisfying sensory...

Satisfy sensory seekers with super soft doughs that smell SO GOOD! Each gelato-inspired container of Geladough has two scented silky doughs, two pa...

Set the secret code, stash your treasures, and sleep well knowing they're secure! Siblings learn to respect others' privacy with this cute pink saf...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with four soft, poseable white rabbits with b...

Help little ones take care of their baby doll the way you take care of them! Make-believe moms and dads will love putting their favorite baby doll ...

Ernie's powerful push-and-go motorized engine gets him to emergencies in no time at all. Place his fireman Play Friend in the bucket, and extend an...

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Gingie. She is an 8" snuggly cat in a sitting pose with soft...

Bring your little one’s fairy tale dreams to life with the Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers, inspired by the eleganc...

Early learners enter a world of endless storytelling possibilities with stacking cubes and adorable animals! This beautiful set of 6 different size...

So we might be a little obsessed with capybaras at the moment, but only because they're SO COOL! Did you know that these giant rodents:-Can stay un...

Click, connect, sort, stack, match... build STEAM skills while traveling with an en-tile-ly unique building experience! There's no wrong way to pla...

Explore creativity while enjoying engaging, sensory-reinforced play! Perfect for screen-free travel entertainment, kiddos use the attached magnetic...

Inspire hours of imaginative, nurturing play indoors or outdoors! Teach responsibility as kiddos bring their dolls, stuffed animals, or toys on adv...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Calling all "Wicked" fans: we have hair flair for you! Fashionistas express themselves wearing pink just like Glinda with this super sparkly headba...

Encourage motor skill development and promote imaginative play for kiddos ages 1-5 with this push-and-go motorized recycling truck. Interactive pla...