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Become a professional clay artist! This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists taking ...

Satisfy hungry imaginations with the push of a button! We love the early learning skills and endless play possibilities of this battery-free wooden...

OK so a lava lamp is cool... but a jellyfish mood light that's also a bluetooth speaker is even cooler! This 10" lamp creates the perfect soothing ...

Babies go bananas for these monkey-shaped teethers! Each pack comes with 6 colorful HangaTangs made of textured food-grade silicone. Their hands an...

When baby reaches for your cell phone, hand them PlayTab Go instead! A compact, travel-ready version of our favorite new modular sensory toy, it co...

If you're raising a future James Bond, your young secret agent needs the high-tech help of night vision goggles. They'll be able to conduct secret ...

Make this summer unforgettable: help kids capture special memories and start epic scrapbooks using this cool new Sugar Crush–styled digital camera....

Feed your need for squish! Grab this color-changing marshmallow NeeDoh and watch its toasty transformation as it darkens in the sun. Mellow out: sq...

Dazzle and delight kiddos who love glitzy fashion and collectibles! Bejeweled Twisty Petz are adorable, sparkly, beaded animals that magically tran...

Make saving money sweeter this summer: encourage good financial habits with a classic gumball machine coin bank. Kids discover the thrill of saving...

Experience the ultimate in water fun! Take this travel-sized mini Cracket bat and Zag ball with you on vacation to encourage physical activity and ...

Wow! A whole new way to play with stickers! Use the Minnie Mouse sticker stamper to place Disney-themed stickers on the activity pad. We love that ...

Wow! A whole new way to play with stickers! Use the Mickey Mouse sticker stamper to place Disney-themed stickers on the activity pad. We love that ...

Don't get it twisted: use your noodle to solve all the challenges in this new IQ game! Designed in a compact format with lid to take and play where...

Dad invention alert! When Luis couldn't find purposeful sensory toys for his autistic son Myles, he decided to make his own. This reversible sequin...

Unleash your child's inner artist with the ultimate airbrush tool designed for young creators! Airbrush art is a hot trend right now, and this easy...

Inspire happiness for tweens and teens this summer with this adjustable crossbody bag! Perfect for festivals, travel, and everyday wear, this pink ...

Imaginations bloom in the whimsical world of Calico Critters with this ready-to-play set. Little learners enjoy hours of storytelling adventures as...

Introducing a new way to play with Plus-Plus on the go: Puzzle by Number! This travel-friendly, flippable pad guides kiddos through creating 6 desi...

Turn your pool into a colorful tropical reef so your kiddos can learn to swim with fishies! As soon as they're submerged in water, these life-like ...

Need a rainy day pick-me-up? Creativity blooms with an all-in-one sketchbook and colored pencils set. It's everything aspiring artists need to capt...

Dog lovers of all ages want to boop Darby on the nose! With soft, fluffy brown fur and a tan patch on his chest, this 16" plush pup perfectly captu...

Turn paint by numbers into a magical adventure with this sweet and smart coloring kit. Empower beginner painters to create 2 playful masterpieces a...

Sensory toys, putty, and DIY: three trends meet in one mash-tastic activity kit! The power of creation is in your kiddos' hands as they make their ...