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Plus-Plus is one shape with endless possibilities!The 70 piece Alligator tube is a great way to get started with Plus-Plus. Kids will learn to crea...

Step into a world of pawsome play! This adorable 13-piece magnetic tile building set invites cat lovers to unleash their creativity as they design ...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Give your kiddos a break from screens and soothe their senses with a new hands-on activity: finger painting with air-dry clay. This gorgeous kit ma...

Introducing a new way to play with Plus-Plus on the go: Puzzle by Number! This travel-friendly, flippable pad guides kiddos through creating 6 desi...

One shape, endless possibilities. Encourage open-ended, creative play with this 240-piece starter set of Plus-Plus! Kids learn to create in 2D or 3...

Plus-Plus is one shape with endless possibilities!The 70 piece Dragon tube is a great way to get started with Plus-Plus. Kids will learn to create ...

Plus-Plus is one shape with endless possibilities!The 70 piece Superhero tube is a great way to get started with Plus-Plus. Kids will learn to crea...

Little ones will learn about six different farm vehicles in this fun, rhyming read-aloud book with two spinning wheels!   "The farmer always relie...

Introducing a new way to play with Plus-Plus on the go: Puzzle by Number! Bring the world of Peanuts to life by following a numbered guide to spark...

Step into a world where pets are here to play and creativity knows no bounds. With this 50-piece magnetic tile playset, kids build a pet paradise f...

Looking for the perfect accessory for your children’s Magna-Tiles® magnetic shapes? Look no further than the Magna-Tiles® Storage Bin & Interac...

Give your kiddos a break from screens and soothe their senses with a new hands-on activity: finger painting with air-dry clay. This gorgeous kit ma...

Embark on a fun-filled safari with the Magna-Tiles® Safari Animals 25-Piece Set. Inquisitive kids can let creativity lead the way as they follow th...

Older kids (and moms!) unleash their handwriting creativity with bounce lettering, a style of script lettering that goes beyond the rules of callig...

Plus-Plus is one shape with endless possibilities!Two is better than one with Plus-Plus' NEW 70 piece Ninjas tube! Will they join forces or fight i...

Plus-Plus is one shape with endless possibilities!Kids will learn to create in 2D or 3D, encouraging open-ended, creative play. It’s a perfect STEM...

Treat Transformer fans to hours of entertainment as they snap together a poseable Bumblebee action figure - no glue, paint, or cutters required! Th...

Meet SparkJump! This new family-owned line of high-quality woodworking kits empowers kids and adults to accomplish amazing things together. Slow do...

Grow your own tranquil oasis! A thoughtful gift for nature-loving kids and kidults, everything's included to assemble and care for a DIY moss terra...

Skip the salon and enjoy a stylish manicure at home! No appointments are necessary to create Insta-worthy nail designs with the Light Magic Nail Dr...

Introducing a satisfying new DIY activity for teens who enjoy focused crafting! Ages 14+ spend 1-2 relaxing, satisfying hours building a highly det...

Plus-Plus is one shape with endless possibilities!The 70 piece Mecha Bot tube is a great way to get started with Plus-Plus. Kids will learn to crea...

Plus-Plus is one shape with endless possibilities!The 70 piece Astronaut tube is a great way to get started with Plus-Plus. Kids will learn to crea...