Baby

Tailor-made for baby's first teeth, this unique teether-brush provides sensory satisfaction to baby's sensitive gums, lips and tongue.  Perfectly s...

Same great features as our larger Whoozit, but small enough to tuck easily into a purse or coat pocket. Baby Whoozit is loved by babies everywhere ...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous banana-shaped teether. Kids can play with it as they grow: use a...

Double the fun, double the play! BOP & POP is the next evolution of the beloved Krumples sensory toy, now designed with two connected pieces th...

Introducing the First Friends Kitten! Are you looking for the perfect companion for your little one's playtime adventures? Look no further than the...

A beautifully designed manipulative rattle with an adorable, engaging cat illustration• The perfect size for small hands to easily grasp, grip, hol...

10" Who can resist a llama this colorful and festive? From rattle to WubbaNub to blanket, Lily Llama is what's trending for baby! Baby safe sewn-in...

1 bird-shaped roly-poly rattle made of natural wood in pastel colors for babies aged 3 months and up. As it spins, the beads inside the bird will m...

Encourage Imaginative Play: The First Friends Cow is designed to spark your child's imagination and creativity, making playtime more engaging and...

Introducing the First Friends Policeman! Color: Multicolor Recommended Age: 1-5 years Material: Made of high-quality ABS & wheat straw Siz...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous apple-shaped teether. Kids can play with it as they grow: use as...