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Brighten dreary days with an amazing umbrella that gets MORE colorful in the rain! Kids feel like magicians as they step outside in a storm and wat...

Flora the plush bunny helps you bond with baby by playing peekaboo! Squeeze her belly and her oversized ears flap down over her face, hiding her em...

Give bathtime some flair with this set of 12 vibrant gel sticks! These chunky twist-up crayons are safe for all tub and tile surfaces and wash away...

Get your brick on! In this fun new party game, teams race to build models out of LEGO bricks. Each team has two players: the Instructor, who descri...

Kids ages 2+ who love machinery dig into construction play with Bruder's Roadmax Excavator. With a chunkier design for smaller hands, this realisti...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery enjoy hours of pretend play ...

Encourage young artists' creativity with this gorgeous set of 12 jewel-tone colorbrushes (one end watercolor pencil; other end brush). Draw beautif...

Perfect for curious kids who love deep dives into specific topics, this educational "Earth" book takes readers on a choose-your-own learning advent...

Mom invention alert! Earth Grown KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients. It's taste-safe fo...

We've cooked up this egg-cellent fidget sensation just for you! Available only at The Good Toy Group member stores like ours, this intricately desi...

Is it really springtime until you've blown bubbles?! We don't think so! This cleverly designed mini blaster is ready for fun: just dip it in the tr...

Looking for a sweet springtime gift? Kids enjoy the surprise of grabbing and squeezing this satisfyingly squishy songbird, then lifting the nest pl...

Skip the salon and create fun memories of getting glamorous manicures at home! With this all-in-one kit, glam girlies choose between 5 sets of 12 p...

Skip the salon and create fun memories of getting glamorous manicures at home! With this all-in-one kit, glam girlies choose between 5 sets of 12 p...

The GUND Forever Friends Promise means GUND will help your kiddo and their plush best friend stick together forever. If your Muttsy Forever Friend ...

The GUND Forever Friends Promise means GUND will help your kiddo and their plush best friend stick together forever. If your Snuffles Forever Frien...

Discover stylish on-the-go organization and serve trendy vibes! This must-have quilted vanity bag features cute pink bows on a light blue backgroun...

Discover stylish on-the-go organization and serve trendy vibes! This must-have accessory features a light blue wallet and one with pink bows, attac...

Tweens and teens make, wear, and trade stackable beaded jewelry with cute Kawaii charms! Everything's included in this kit for besties to craft 12 ...

It's a speaker. It's an erasable message board. It's a keychain. It's a colorful LED glow light. It's a way for teens to express their mood, with a...

If your preschooler is obsessed with farm animals and barnyard life, introduce them to this beautifully illustrated memory and matching game. Kids ...

A silent indoor basketball and hoop - mini sized! Give the gift of active play inside without the dreaded noise of non-stop bouncing. This cleverly...

Step into your composer era and bring the music with you wherever you go with KaKo'o Mini Keychain Silicone Instruments! Designed for fun, function...

Farm loving kiddos might alternate singing "Old MacDonald" and the Alphabet Song as they enjoy the classic entertainment of a giant puzzle! This vi...