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Flappy the plush elephant helps you bond with baby by playing peekaboo! Squeeze his belly and his oversized ears flap down over his face, hiding hi...

Discover stylish on-the-go organization and serve bejeweled vibes! This must-have nylon bag features a cute pink bow embroidered in fluffy chenille...

Sure to satisfy even the pickiest putty fans, this new Mix Your Own Putty from Crazy Aaron's is an irresistible tactile treat. Your recipe for crea...

Enter a prehistoric dinosaur world with a beautiful 100-piece puzzle! Elementary schoolers enjoy the satisfying click of each high-quality piece as...

Welcome to the adventures of Chance and Patches! Chance the Boxer loves to explore the world with his BFF Patches the Calico Cat (sold separately)....

Embark on a sensory adventure as toddlers explore this fun-filled board book! Each page has cute animal illustrations and prompts that encourage ch...

Gather your family for two fun, cooperative escape room games featuring five brave superhero animals. Think outside the box as you work together to...

Your family's new favorite card game is here! An addictive new game for ages 8+ (and especially adults), players press their luck as they race to s...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Make their dreams of being a fairy come true with this whimsical dress up set that makes everything more magical: dancing, birthday parties, Hallow...

Don't get it twisted: use your noodle to solve all the challenges in this new IQ game! Designed in a compact format with lid to take and play where...

Set the secret code, stash your treasures, and sleep well knowing they're secure! Siblings learn to respect others' privacy with this cute pink saf...

Treat fidgety fingers to something new: classic computer keyboard keys that light up when pressed, on a keychain! This fun and engaging sensory toy...

Quick rounds and endless fun make Kitty Litter a purr-fect addition to any family game collection! Everyone plays at once, so there's no waiting fo...

Looking for a unique addition to your fairytale stables? After hours of make believe in fantasy worlds, cuddle up with Kylie the Rainbow Unicorn. H...

Solve puzzles and uncover treasures in this thrilling escape-room board game—perfect for family fun or a date night for adults who love mystery! Yo...

Turn almost any surface into a canvas for creativity with the first-ever acrylic markers made for kids! These markers combine the professional-leve...

Spark imaginative play and make your child the hero of their MAGNA-TILES world! With brand new unique magnetic tiles, creative kiddos build a custo...

Challenge kiddos to become trick shot masters of mad, rad, magnetic action! Pick a stunt challenge, load one of the Mag-Pods into the shooter, pull...

Grab some cardboard and unlock endless creativity with safe tools that help kiddos cut, fold, and connect imaginative structures! Makedo is a super...

Help little stargazers and future NASA astronauts explore the moon's surface with an entry-level telescope! This award-winning STEAM toy is solidly...

In this ridiculous party game of fowl play, be the first to fill your bench with pigeons. Hilariously illustrated cards allow you to collect pigeon...

Give your kiddos a break from screens and soothe their senses with a new hands-on activity: finger painting with air-dry clay. This gorgeous kit ma...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous apple-shaped teether. Kids can play with it as they grow: use as...