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A pack of 52 magnetic letters so your child can begin to learn the alphabet and its upper and lowercase letters.Features A CLASSIC REIMAGINED: Mag...

Feed hungry imaginations! The Melissa & Doug 27-piece pretend play pie-making set has everything kids need to prep, put together, and "bake" de...

Grab some cardboard and unlock endless creativity with safe tools that help kiddos cut, fold, and connect imaginative structures! Makedo is a super...

Creates beautiful, hypnotic light effects. Learn how to fly it around your body and even land on the palm of your hand! The Zorbi is completely und...

Poke it and pop it to share the joy! This board book has raised areas that "pop" and "click" with the push of a finger, allowing you to tuck sleepy...

Babies go bananas for these monkey-shaped teethers! Each pack comes with 6 colorful HangaTangs made of textured food-grade silicone. Their hands an...

Your heart will go on loving this snappy 2 piece bracelet necklace set. Beaded on a stretchy elastic with a fun sequence of clear Colored beads and...

Equip your child's imagination with the Neato! Jar Full of Soldiers. This jar is packed with detailed, action-ready figures that inspire creative p...

Encourage little learners by introducing them to Noah's wooden shape sorter.  A wonderful toy to inspire and educate, during fun based play. This b...

This 4pc bracelet set is all about the love! 4 separate strands of pink and gold bliss are perfect for stacking or sharing with friends.Product Det...

Our golden rose princess dress was such a success that we are now introducing a pink rose princess dress! This dress is accented with gold trim, sh...

These are not your traditional pearls! This necklace bracelet set features a string of fun pearlized rose pink beads, iridescent chunky beads, and ...

Create a magical adventure with this secret kid sized hide out pop up; roll down the window shades and door; a great play space indoors or outdoors...

Welcome to the world of Bababoo and friends! Your toddler will discover hours of imaginative play and storytelling with this high quality 31-piece ...

Plip! Plop! Ploop! Sorry, we didn't see you there... we can't stop playing with this new open-ended construction toy! It's a collection of 46 silic...

One shape, endless possibilities. Encourage open-ended, creative play with this 240-piece starter set of Plus-Plus! Kids learn to create in 2D or 3...

One shape, endless possibilities. Encourage open-ended, creative play with this colorful starter set of Plus-Plus that includes 1000 interlocking p...

Introducing a new way to play with Plus-Plus on the go: Puzzle by Number! Bring the world of Peanuts to life by following a numbered guide to spark...

Introducing a new way to play with Plus-Plus on the go: Puzzle by Number! This travel-friendly, flippable pad guides kiddos through creating 6 desi...

What sweet treats will you be cokin' up today? Crack the hook-and-loop egg into the bowl. Pour in some baking mix and stir it up with the mixer - w...

Little ones love to feel like they're helping out, and with this set, they get to actually help out. The spray bottle really sprays, the duster rea...

Fresh from the farmer's market! Kids can carry all the wooden fruits and veggies in the bright green basket like they're shopping for the perfect i...

Turn schooltime into playtime with this multi-activity set that encourages language and math learning, spatial reasoning, memory skills, imaginativ...

These pastel bracelets are made with soft touch beads and completed with gold charms & pink tassels. Choose from a pink unicorn set, or a lilac...