Baby Gund My First Friend Teddy Bear, Pink

There is a particular kind of love reserved for a baby's very first teddy bear, the one that ends up softer than a cloud and somehow present in every single nap-time photo. The Baby GUND My First Friend does that job beautifully, arriving in a dusty rose pink so sweet it practically demands its own spot on the registry.

• 18 inches of ultra-soft, fur-like plush with embroidered eyes and nose (no hard or glued-on bits to worry about) and a long satin bow at the neck; machine washable for the inevitable spills, drools, and diaper-bag adventures. This bear is also part of a three-shade family alongside baby blue and gender-neutral tan, in case a nursery needs matching accents.
• How to play: baby squeezes it, drools on it, drags it by the ear from crib to car seat to who knows where, and somewhere around month three it becomes a full member of the family (grandparents will be informed accordingly).
• Ages 0 and up

We love this one because it manages to be both heirloom-soft and genuinely huggable from day one, no breaking-in period required. It is a lovely baby shower or new-baby gift, and honestly just as good for the toddler who has already decided this bear is their ride-or-die.